TikTok is currently the most popular short video platform in the world. Millions of users visit the service daily and spend many hours simply scrolling through videos.

TikTok content variety is wide, as you can find videos on almost any topic. For instance, there are accounts dedicated solely to entertainment, recipe channels, or even scientific disclosure.

Also, the TikTok video recommendation algorithm based on user tastes is one of the strongest among the multiple similar platforms.

Although other large companies have similar alternatives (like Instagram Reels, YouTube Shorts, etc), TikTok still dominates a segment whose popularity originally exploded with the defunct Vine service.

However, it seems that many users of the service have been experiencing problems with Ads. Apparently, TikTok promoted or sponsored Ads have become excessive and intrusive (1, 2, 3, 4, 5, 6, 7, 8, 9).

TikTok promoted or sponsored Ads being excessive and intrusive

Promoted or sponsored Ads is one of TikTok monetization methods. As the name suggests, the system shows users some videos or channels that have paid ad packages while they scroll.

Until now, the operation of the system was discreet enough not to disturb users. But, it seems that now the TikTok Ads system is more aggressive, causing a lot of inconvenience (1, 2, 3, 4, 5, 6, 7, 8, 9, 10).

For many users, the current behavior of the TikTok Ads system is ruining the experience. Apparently, Ads are appearing much more frequently than before during scrolling.

TikTok for iOS app especially affected

According to reports, the problem is mainly affecting TikTok app for iOS devices.

There is no official acknowledgment on the issue from TikTok team yet. We will update this story as new events related to the matter arise.

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