Tim Cook delivered an opening keynote at the EU data protection conference CPDP today, and he talked about several issues, including criticizing Facebook’s business model. He talked about how “A path to empowering user choice and boosting user trust in advertising.” Cook also talked about APple’s concern about privacy and security in the technology industry, hoping that it would change going forward. In addition to that, Cook also talked about what Apple is doing to protect the privacy and its deep concerns and consequences with the business model that Facebook is currently adhering to.

Tim Cook Gives an Engaging Keynote, Talking About Various Issues Regarding Security and Privacy in the Tech Industry and Speaking Against Facebook’s Business Model

Tim Cook touched on several issues Apple looks at regarding privacy and security that spans the entire industry. He talks about how people are no longer customers anymore, but rather the product that businesses are selling to the advertisers.

This is what Cook had to say,

Cook also praised GDPR for being the most concrete progress in consumer privacy and security and talked about how it is time for the U.S. and the rest of the world to walk towards similar legislation.

Tim Cook made the point that advertisement has thrived for decades without personal privacy invasion and talks about how Apple’s recent privacy features like privacy nutrition labels and upcoming ad tracking and transparency feature.

While Cook did avoid naming Facebook explicitly, he condemned the business model that any engagement is good engagement and capturing as much user data as possible.

In addition to that, he also said,

Cook is certain that adhering to this approach to technology is going to take us towards the polarization of society, loss of any trust, and violence.

As opposed to Facebook and others’ approach, Tim Cook talked about how Apple sees as ethical technology.

During his keynote speech, Cook made several points, and almost everything he has said made sense from a consumer’s point and a tech enthusiast. Granted, many would point fingers at Apple for not being the most honest company, but it is more about what Apple is trying to do to change the situation.

Facebook has been in the hot water for a number of reasons associated with breach of privacy, with one of the most recent ones being the new WhatsApp privacy policy that mandates data sharing with Facebook, without anyway of opting out of it.

You can check the full speech from Cook below.