MEXICO CITY, Feb. 24, 2022 /PRNewswire/ — VALOREO (“the Company”), the next gen e-commerce holding company, announced that it has successfully completed an $80 million Series B fundraising round led by the Latin America fund of L Catterton, the largest global consumer-focused private equity firm, with participation from other select investors.
The Company will use the capital to accelerate its acquisitions of outstanding LATAM e-commerce brands, enhance its unique technology platform, drive geographic expansion, and accelerate organic growth of its existing brand portfolio.
Alexander Gruell, Stefan and Martin Florea, Co-Founders and Co-CEOs of VALOREO stated, “From the beginning, our focus has been on connecting consumers to high quality products at affordable prices. We have experienced blockbuster growth, and with L Catterton’s support, we will solidify our position as the leading next gen e-commerce holding company in Latin America. Not only will we continue to add quality brands, but we will give our consumers the best shopping experience through an innovative tech platform. We’re thrilled to take this exciting next step so we can create even more value for entrepreneurs and consumers in the regions we serve.”
“We have high conviction in the growth opportunities for e-commerce in Latin America – and VALOREO is uniquely positioned as a ‘force for good’ benefitting the entire ecosystem,” said Ramiro Lauzan, a Partner in L Catterton Latin America. “Not only does VALOREO strengthen the brands, it drives growth and efficiency for the leading marketplaces.
Lauzan added, “We are excited to partner with Alexander, Martin, Stefan, and their talented team. The opportunities ahead are significant, and we look forward to leveraging our global experience in e-commerce to further strengthen VALOREO’s position in the Latin American market.”
VALOREO was founded in late 2020 by Martin & Stefan Florea, Alexander Gruell, Cedrik Hoffmann, and Miguel Oehling. In less than one year, the company raised $80 million in the seed and Series A rounds from investors across the globe, including KASZEK, Upper90, Presight Capital, Kingsway Capital, and FJ Labs.
L Catterton has significant experience investing in fast-growing and disruptive digital brands. Current and former investments include Function of Beauty, Restoration Hardware, Birkenstock, and Everlane. Other L Catterton Latin America investments include Ben & Frank, NotCo, Petlove, Despegar.com, OdontoCompany, Cholula, Espaçolaser, Grupo MYT, St. Marche, and Bodytech.
About VALOREO:
VALOREO is Latin America’s next-gen e-commerce holding company. Founded in 2020 by Martin & Stefan Florea, Alexander Gruell, Cedrik Hoffmann, and Miguel Oehling, the team combines expertise in Private Equity, Investment Banking, e-commerce, Startups, and Supply Chain Management.
For more information, visit https://www.valoreo.com/
About L Catterton:
With more than $30 billion of equity capital across its fund strategies and 17 offices around the world, L Catterton is the largest global consumer-focused private equity firm. Leveraging deep category insight, operational excellence, and a broad strategic network of relationships, L Catterton’s team of nearly 200 investment and operating professionals support management teams around the world in building strong, category-leading brands. Since 1989, the firm has made over 250 investments in consumer businesses. For more information about L Catterton, please visit lcatterton.com.
Media Contact:
VALOREOJulia JannuzziCommunications Lead[email protected]+55 11 97673.5302
L CattertonJulie HamiltonManaging Director, Firm Communications[email protected]203.742.5185
1 According to the Beyond Borders study created by EBANX
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SOURCE VALOREO
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